Few sunglasses have occupied this type of storied place in American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, fashion designers to runway models, there’s not much of a generation alive that can’t remember owning (or wanting to own) a pair of these iconic sunglasses.
While Ray Bans now is seen about the next generation of Hollywood style setters, the famed sunglasses had an infinitely more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the initial Ray Ban sunglasses are intended for the United states Army Air Corp. The Army was looking for a sunglass to protect aviators through the damaging rays in the sun, but additionally a sunglass that could look elegant in the dashing airman of the day.
On May 7, 1937 Bausch & Lomb officially took out the patent about the ray ban canada sale.
The first sunglass to feature an anti-glare lens, the metal frame was extremely lightweight and created from gold-plated metal with two green lenses that filtered out Ultra violet rays.
The United states Army Air Corps pilots instantly took for the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that act like the very first Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing around the beach in the Philippines.
From the pragmatic beginnings offering airman protection from sunlight, Ray-Bans quickly became element of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered an innovative moment in eyewear design, the Wayfarer quickly become popular among both the fringe and the well-heeled — crossing socio-economic and cultural borders — and appealing to a mass market that included debutantes and beatniks.
Ironically, the first Wayfarers were intended to be marketed to men … until women fell in love with the sleek, shiny design that seemed to flatter any model of face.
Soon the sunglasses started to generate on everyone from Presidents and stylish women to folk musicians and East Village Hipsters. Wayfarers were got a PR improvement in when Audrey Hepburn’s Holly Golightly practically lived in her Wayfarers within the 1961 movie Breakfast at Tiffany’s.
Through the 50s and 60s, Ray Ban Wayfarers were the sunglass preferred by everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wanted to look cool around the beach.
Ray-Bans popularity waned inside the Seventies as being the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Inside the mid-70s, Ray-Ban introduced a collection of “disco” inspired sunglasses from the mid-seventies, nevertheless it fell flat. However, a resurgence in popularity was only around the corner.
In 1982, Ray-Ban appeared to be around the cusp of any revival. Their ray ban canada made a not-so-subtle appearance on John Belushi and Dan Akroyd within the The Blues Brothers movie. Despite wearing Ray Bans for a lot of the movie (Belushi actually only removes them once — when Carrie Fisher has a rocket launcher directed at him), sales were still a paltry 18,000 pairs in 1980.
That all changed in 1982 when Ray-Ban signed a $50,000 each year contract to position Ray-Bans in movies and TV shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in more than 60 movies and television shows.
An investment paid back when Ray-Ban received their first big return as a result of Tom Cruise donning the classic Wayfarer within the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again along with the company could hardly keep its Wayfarers in stock.
In 1983, the corporation sold a wonderful 360,000 pairs of your sunglasses. Within the future years, Ray-Bans would can be found in a series of 80s hits, including Miami Vice, Moonlighting, and The Breakfast Club. Sales reached 1.5 million.
In the Eighties, Ray-Bans and Ray-Ban Wayfarers might be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, people in U2, and also other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
From the 1990s, Ray-Ban again faced a slump as Grunge ditched the trends in the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The organization aimed to kick-start sales by updating the frame’s styling, however they fell flat.”
In 2007, Ray-Ban re-introduced the very first Ray-Ban Wayfarer design, but expanded the color options beyond the traditional palette to add patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
In addition they launched a collection of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and when again, ray bans 90 off did actually stare you from the face each time you opened a fashion magazine or a copy of men and women.
After a 10 year hiatus, Ray-Ban was dexjpky53 again and in many cases the original Aviator-style, longtime connected with cops and pilots, began arriving on celebrities.
As the Ray-Band revival took hold, other designer eyewear manufacturers took notice and made an effort to rush out their versions in the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article that was started way back in 1937 and epitomizes the classic sunglass style persists.